The hard truth behind online video viewing fall-off.

You know the power of online video. It presents ideas in quick, easy-to-digest portions. It can also help you rank big on Google. It can be produced quickly and cheaply.

But remember, You Tube now has 24 hours of video uploaded every minute. So in some ways online video is becoming a bit of a commodity.

I love Dave Kaminski and his Web Video University. His advice is simple and straight forward. And here's his breakdown of viewer fall-off...

• Within 10 seconds you'll lose 20% of your audience
• Within a minute another 30% stop watching.
• By the end you may have 20% of your original audience still viewing.

Why?

Audience Interest level. Bottom line. If you are not presenting a compelling message, you are fighting an uphill battle.

So before the camera is rolling, think about how to make your story attention-worthy.
Here are some real basic ideas...

1) Work in an emotional testimonial. People tend to buy from people not just talking heads.
2) Present a riveting relevant fact. Each day there are 247 car accidents in our state - maybe it's time to consider a free auto insurance coverage review.
3) Introduce a classic problem/solution storyline.
This works well especially well when You can present it in a villain v. hero format.



For smart video ideas and and compelling content, contact Paul