Opting up your Opt-In

Here’s a great tidbit from DrivingTraffic.com  that is quite extraordinary. This Mad Libs influenced opt-in form has a wonderful narrative feel. When tested, this new approach  delivered 25% to 40% improvement over standard opt-in forms. But The Up Take here is much more. Think about how that narrative feel could be used to enhance your brand, even provide some impromptu storytelling or to drive some real benefitial language. A small change in thinking can completely change perspective and results for your online marketing. Very cool interactive strategy at work here.

Learn more at The Up Take Blog at PaulPatzloff.com